How much does it cost to advertise on Google Ads? The price of RC in Google Adwords is made up of 2 factors:
- Google Ads payment. This is the amount that you need to pay to keep Google Ads running.
- Payment for the services of the performer (freelancer, agency). Prices depend on the level of the specialist, experience in a particular niche.
How much money is put on the Google Ads account? Budget and peculiarities of its formation
When calculating the budget for Google Adwords contextual advertising, it is necessary to take into account the following features
- RK objectives (traffic, branding, direct actions);
- Business niche, competition in the region;
- Geo targeting;
- Time targeting.
It is profitable to order Google Ads because contextual advertising allows you to manage your budget flexibly: you decide how much and when to spend. The agency’s role (executor) – to develop a Google Ads advertising strategy that provides maximum efficiency within a given budget.
- The goals of the campaign. There are usually 3 types:
- Branding (increasing brand awareness),
- direct actions (completed applications or order baskets, completed forms)
- Traffic (maximum number of users for a given product).
There are situations where it is advantageous for the client to work with 2 or more objectives at the same time. For example, direct actions and branding.
- Niche. There are niches where a budget of $100 is enough to cover 100% of the demand. But there are also niches where $100 will only get you 1 click. For this reason, you can only answer the question of how much Google Ads costs after studying the niche and the keywords.
- Geo targeting. The budget for a Google Ads campaign is lower in smaller regions. For this reason, it is important for the advertiser to take into account geo-targeting and optimise the client’s spending on RC.
- Time targeting. The answer to the question of when it is better to show Google Ads has an impact on the daily budget. Therefore, the performer will always agree on what time the ads should be shown (weekdays from 8:00 to 18:00, weekends, holidays, 24/7, etc.).
Loss of impressions due to budget
In Ads, you can request the report “Percentage of impressions lost on the search network due to budget” (in the “Quick Statistics” section). In the document, you’ll find information on whether the daily budget is sufficient to cover 100% of the demand. If not, it’s worth considering raising the limits: this will allow you to reach the maximum number of users interested in your products or services.
How do I calculate the budget in Google Ads and take into account all possible expenses? Ideally, you should order test ads.
What does it cost to advertise? What prices and budgets depend on
Google Ads offers work on systems:
- Pay-per-click (PPC). Money is taken from each click on the ads.
- Cost per action (CPA). The advertiser only pays for specific target actions taken by the user: paying for a purchase, filling in a form, calling, registering, etc. Payment for clicks is not charged.
- Payment for impressions (CPM – “Cost Per Mille”). Money is charged for 1000 impressions – “appearances” of the ad. This option is available in CPM – Contextual Media Network, ideal for branding purposes.
- Pay Per Engagement (CPE – Cost per Engagement). Payment is made when a user becomes interested in a product or service: opens an ad, watches a video, etc.
How much does it cost to advertise on Google? The price of the advertiser’s work
Payment for the advertiser’s services is included in the cost of the campaign. The answer to the question of how much it costs to set up advertising in Google Ads depends on the terms and conditions of the advertiser. There are various payment schemes for the services of an Internet marketer:
- Payment for the volume of work;
- Fixed cost for 1 month (or other period);
- % of the advertising budget;
- Payment per hour or per day.
It is important to choose the option that will maximize your return on investment (ROI).
