For the majority of companies, the most effective way to achieve this is through the creation, maintenance, and promotion of their own website. However, just launching a website is not sufficient. Businesses must actively strive to attract potential customers by implementing effective measures to drive traffic to their site.This is a whole complex of tasks, which will be challenging to complete without a deep understanding of the subject matter or the assistance of experts.
It is crucial to comprehend how to draw visitors to your website, ensuring that the majority of them are part of your intended audience- those users who display an interest in your products or services.
To generate site traffic, various strategies must be employed as competition is high in this field. Several factors are considered, such as expected results turnaround, the duration of outcomes, budget availability, and more.
Among the main tactics to boost traffic, context or contextual advertising is a standout. These include banners or other formats commonly spotted in games, social networks, search engines, and various sites. Oftentimes presented as pop-ups, this method customises different parameters to target users who have recently shown interest in the goods or services offered by the promoted site. Accomplishing this requires an infusion of funds and proper setup. The impact concludes promptly upon finishing the advertising campaign.
Search engine optimisation (SEO) involves a comprehensive process that does not aim to produce rapid outcomes. It is most suitable for medium and long-term plans or businesses that are not affected by seasonality. The services include technical website maintenance, audit, generating and posting quality textual content, optimising the web portal, and creating a robust link profile. Notable impact can be achieved in six to twelve months. The initial results materialize within one to three months following the commencement of work. Professional work can assist in elevating the website to the pinnacle of search engine result pages, for one query or a cluster of queries. This is paramount for boosting organic traffic, which comprises the most valuable form of user transitions when search engines rank websites. Even offering loans and effectively marketing them can attract a 300% increase in customer traffic, particularly when providing significant goods and services.
Social media. If a company has pages in social networks with a well-developed marketing strategy, it is necessary to place a link to the website in the profile. This will allow you to direct potential customers interested in your goods and services directly to the web resource from which they will later apply. In this way, the company has two channels of communication with the client, who can choose the most convenient option.
Direct visits. This category of traffic refers to the transitions made by users directly by entering the address of your site in the line. It is difficult to obtain this traffic in significant quantities, but it is highly valued by search engines. To attract new customers in this way, it is important to choose the right domain so that users can easily remember it and enter it quickly. In this case, the likelihood of a customer going to a competitor is minimised because they are looking for your company directly.
There are other ways to get traffic, some of which are not entirely legal, and their use can lead to a page or site being banned. In this case it becomes impractical to advertise or attract customers by other means.
How to increase traffic to the site?
To increase the attendance of the site carry out such actions:
- Fill the site with useful, interesting and, most importantly, properly optimised content.
- Placing links to quality third-party resources.
- Advertising campaigns.
- Using social networks and other sources for placing links, including personal blogs, etc.
- Maximising page loading speed.
- Optimising site performance on different types of devices. More than 60% of visits are now made on smartphones, so it is important that the resource works well on mobile phones.
It is important to bear in mind that the only way to achieve significant results with a site that is less than 6 months old is through advertising campaigns. Search engines are reluctant to give high rankings to young sites, which reduces their positions in the results of search engine promotion. Entrust the work to professionals and you will soon be able to see the result of their activities.
